Privacy Policy


The Atlantic Hotel & Spa has a strong commitment to providing excellent service to all our customers and visitors of this website, including respecting your concerns about privacy. We understand that you may have questions about how this website collects and uses the information that you provide to us. We have prepared this statement (“Statement”) to inform you of the privacy principles that govern this website.

This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized the Statement by major processes and areas so that you can quickly link to the information of most interest to you. At The Atlantic Hotel & Spa, meeting your needs and expectations form the foundation of everything we do – including protecting your privacy. If, after reviewing this Statement, you have any privacy questions or concerns, please send an email to [email protected] or send a letter to:

The Atlantic Hotel & Spa, 601 N. Fort Lauderdale Beach Boulevard, Fort Lauderdale, FL 33304

Browsing

Visitors who browse this website do so on an anonymous basis. We have not configured this website to collect any information from your computer without your input. This means that, unless you voluntarily and knowingly provide us with information, we will not know your identity, your e-mail address, or any other information identifiable to you.

Information We Collect and How We Use It

When we need to collect personally identifiable information from you to provide you with a specific service, we will ask you to voluntarily supply us with the information we need.  For example, if you would like to make a reservation at our hotel or purchase a gift certificate, we will ask you for information such as name, address, telephone number, e-mail address, credit card number and room preference to process your reservation. The personally identifiable information you provide to us for making a reservation is made available to the hotel for meeting your reservation request. We will use your e-mail address to send a confirmation and, if necessary, might use the other information to contact you for help in processing the reservation. We may also ask you to fill out an on-line customer survey, to obtain your suggestions or comments about our services, or for similar purposes. Providing this information is solely at your choice.

Securing the Transmission and Storage of Information

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and policies regarding protection and use of confidential information. When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) line provided you are using a SSL-enabled browser such as Microsoft Internet Explorer or Netscape Navigator. We also use SSL on other pages where you would enter personally identifiable information. This ensures that your information is encrypted as it travels over the Internet. This secure mode is enabled before any such information is transmitted from your computer. You will know you are in secure mode when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from “http” to “https.”

After information reaches The Atlantic Hotel & Spa, it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside. Because laws applicable to personal information vary by country, our hotel or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on this website is covered by this privacy statement is generally processed and stored in the United States.

Disclosure of Information to Third Parties

The Atlantic Hotel & Spa does use the services of third parties, such as fulfillment houses, e-mail service providers and mail houses that process mail for The Atlantic Hotel & Spa, persons authorized by you, as well as such entities and marketing companies that provide these services for The Atlantic Hotel & Spa. These parties are contractually prohibited from using personally identifiable information for any purpose other than for the purpose The Atlantic Hotel & Spa specifies. We do provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us. We prohibit the sale or transfer of personally identifiable information to entities outside of The Atlantic Hotel & Spa and our third-party service providers for any non-Atlantic Hotel use without your approval.

Cookies

Our website makes only limited use of “cookie” technology. “Cookies” are strings of text that a website transmits to a user's computer. Cookies enable a website to keep track of a user's preferences and activities relating to that website. Our website creates a temporary cookie for each visit in order to facilitate your visit. Our cookies expire automatically after you leave our website. These cookies transmit no information about you or your computer back to The Atlantic Hotel & Spa. If you do not wish to receive these cookies, you may set your browser to reject the cookies (consult the instructions for your particular browser on how to do this), although doing so may affect your ability to perform certain transactions on our website.

Joining the E-mail Community and Opt-Out

It is our intention to only send you e-mail communications that will be useful to you and that you want to receive. At your sole choice, you may join the E-mail Community by providing your name, postal and e-mail address. We will periodically contact you via e-mail and provide information about The Atlantic Hotel & Spa's special offers and promotions that may be of interest to you. We use a third-party e-mail service provider to send e-mails. This service provider is prohibited from using your e-mail address for any purpose other than to send The Atlantic Hotel & Spa's related e-mails. If you do not wish to receive e-mails with updates and information, please unsubscribe here. In addition, every time you receive an e-mail about special offers or promotions you will be provided the choice to opt-out of future e-mails.

Real Estate

The Atlantic Hotel & Spa is pleased to present luxury residences. If you would like additional information on these offerings, you will be requested to provide certain personally identifiable information, such as name and telephone number, so that you may be contacted and provided the information you request. If you decide to purchase either a residence or fractional ownership interest, you will be provided a specific disclosure around the personally identifiable information required to complete the transaction and the uses and protection of that information.

Other Sites

The Atlantic Hotel & Spa is only responsible for the privacy statement and content of this website. We are not responsible for the privacy practices or the use of cookies on websites that you have accessed this website from and to the non-Atlantic Hotel websites that you may access from this website.

Legal Issues

This is a United States website and is subject to laws of the United States and the State of Florida. The Atlantic Hotel & Spa will disclose personally identifiable information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to The Atlantic Hotel & Spa, guests, visitors, employees, or property (including this site), or to others. As mentioned previously, laws related to personally identifiable information vary by country. Although The Atlantic Hotel & Spa does not share personally identifiable information with unrelated third parties for their own direct marketing purposes, if you are a guest who resides in the State of California, you have the right to request from The Atlantic Hotel & Spa a list of third parties with whom we shared personally identifiable information about you for their own direct marketing purposes during the previous calendar year. If you would like to request a written representation that we do not share personally identifiable information with unrelated third parties for their own marketing purposes during the previous calendar year, please send an e-mail to [email protected] or send a letter to our office at the address listed at the beginning of this privacy statement.

Changes to Your Privacy Rights

In the future, we may need to change this privacy statement. All changes will be made here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. This statement was last updated on May 25, 2018.

 

THE ATLANTIC HOTEL & SPA PRIVACY POLICY

OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

  • User privacy and data protection are human rights
  • We have a duty of care to the people within our data
  • Data is a liability, it should only be collected and processed when absolutely necessary
  • We loathe spam as much as you do!
  • We will never sell, rent or otherwise distribute or make public your personal information

 

RELEVANT LEGISLATION

Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:
EU General Data Protection Regulation 2018 (GDPR)

 

PERSONAL INFORMATION THAT THIS WEBSITE COLLECTS AND WHY WE COLLECT IT

This website collects and uses personal information for the following reasons:

SITE VISITATION TRACKING

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer's IP address, which could be used to personally identify you, but Google does not grant us access to this. We consider Google to be a third party data processor ( see section below ).

GA makes use of cookies, details of which can be found on Google's developer guides. Our website uses the analytics.js implementation of GA. Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
In addition to Google Analytics, this website may collect information (held in the public domain) attributed to the IP address of the computer or device that is being used to access it.


BLOG

Should you choose to add a comment to any posts that we have published on blog sites, the name and email address you enter with your comment will be saved to this website's database, along with your computer's IP address and the time and date that you submitted the comment. This information is only used to identify you as a contributor to the comment section of the respective blog post and is not passed on to any of the third- party data processors detailed below. Only your name and email address that you supplied will be shown on the public-facing website.

 

Your comments and its associated personal data will remain on this site until we see fit to either

  • remove the comment or
  • remove the blog post. Should you wish to have the comment and its associated personal data deleted, please email us at [email protected] using the email address that you commented with.

 

If you are under 16 years of age you MUST obtain parental consent before posting a comment on our blog.

NOTE: You should avoid entering personally identifiable information to the actual comment field of any blog post comments that you submit on this website.

CONTACT FORMS AND EMAIL LINKS

Should you choose to contact us using the contact form on our Contact us page, none of the data that you supply will be stored by this website or passed to / be processed by any of the third-party data processors defined in the section below. Instead the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP). Our SMTP servers are protected by TLS (sometimes known as SSL) meaning that the email content is encrypted before being sent across the internet. The email content is then decrypted by our local computers and devices.

 

EMAIL NEWSLETTER

If you choose to join our email newsletter, the email address that you submit to us will be forwarded to Benchmark who provide us with email marketing services. We consider Benchmark to be a third-party data processor (see section below). The email address that you submit will not be stored within this website's own database or in any of our internal computer systems.

Your email address will remain within Benchmark's database for as long as we continue to use Benchmark's services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.

If you are under 16 years of age you MUST obtain parental consent before joining email newsletter.

 

THIRD PARTY DATA PROCESSORS

We use number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in section above.

 

COOKIE POLICY

This policy covers the use of cookies and other technologies. The types of cookies we use fall into 3 categories:

  • ESSENTIAL COOKIES AND SIMILAR TECHNOLOGIES

These are vital for the running of our services on our websites and apps. Without the use of these cookies parts of our websites would not function. For example, session cookies allow a navigation experience that is consistent and optimal to user's network speed and choice of device.

  • ANALYTICS COOKIES AND SIMILAR TECHNOLOGIES

These collect information about your use of our websites and apps and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally, these cookies allow us to see overall patterns of usage at an aggregated level.

  • TRACKING, ADVERTISING COOKIES AND SIMILAR TECHNOLOGIES

We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based your previous web browsing activity. Cookies are placed on your browser which will remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks.

We may also use cookies and similar technologies to provide you with adverts based on your location, offers you click on, and other similar interactions with our websites and apps.

DATA BREACHES

We will report any unlawful data breach of this website's database or the database(s) of any of our third-party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

CHANGES TO OUR PRIVACY POLICY

This privacy policy may change from time to time to conform with legislation and/or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.