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"Best Restaurant
with an Ocean View"
Ft. Lauderdale Magazine,
2010
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The Atlantic Hotel has a strong commitment to providing excellent service
to all of our customers and visitors of this Web site, including respecting
your concerns about privacy. We understand that you may have questions
about how this Web site collects and uses the information that you provide to us.
We have prepared this statement (“Statement”) to inform you of the privacy
principles that govern this Web site.
This Statement contains numerous general and technical details about the steps we
take to respect your privacy concerns. We have organized the Statement by major
processes and areas so that you can quickly link to the information of most interest
to you. At The Atlantic Hotel, meeting your needs and expectations form the foundation
of everything we do – including protecting your privacy. If, after reviewing this
Statement you have any privacy questions or concerns, please send an email to
info@atlantichotelfl.com or send a letter to:
The Atlantic Hotel, 601 N. Ft. Lauderdale Beach Blvd., Ft. Lauderdale, FL 33304
Browsing
Visitors who browse this Web site do so on an anonymous basis. We have not
configured this Web site to collect any information from your computer without
your input. This means that, unless you voluntarily and knowingly provide us
with information, we will not know your identity, your e-mail address, or
any other information identifiable to you.
Information We Collect and How We Use It
When we need to collect personally identifiable information from you to provide
you with a particular service, we will ask you to voluntarily supply us with the
information we need. For example, if you would like to make a reservation at one
of our hotels or purchase a gift certificate, we will ask you for information such
as name, address, telephone number, email address, credit card number and room preference
to process your reservation. The personally identifiable information you provide to
us for making a reservation is made available to the applicable hotel for the purpose
of meeting your reservation request. We will use your email address to send a confirmation
and, if necessary, might use the other information to contact you for help in
processing the reservation.
We may also ask you to fill out an online customer survey, to obtain your suggestions or
comments about our services, or for similar purposes. Providing this information is solely
at your choice.
Securing the Transmission and Storage of Information
We treat the information you provide to us as confidential information; it is, accordingly,
subject to our company’s security procedures and policies regarding protection and use of
confidential information. When we ask you for credit card data it is transferred over a
Secured Sockets Layer (SSL) line provided you are using a SSL-enabled browser such as
Microsoft Internet Explorer or Netscape Navigator. We also use SSL on other pages where
you would enter personally identifiable information. This ensures that your information
is encrypted as it travels over the Internet. This secure mode is enabled before any such
information is transmitted from your computer. You will know you are in secure mode when
the padlock or key icon in the lower right-hand or left-hand corner of the computer screen
appears in the locked position. In addition, when accessing a secure server, the first
characters of the site address will change from “http” to “https.”
After information reaches The Atlantic Hotel, it is stored on a secure server that resides behind
firewalls designed to block unauthorized access from outside. Because laws applicable to
personal information vary by country, our hotels or other business operations may put in place
additional measures that vary depending on the applicable legal requirements. Information
collected on this Web site is covered by this privacy statement is generally processed and
stored in the United States.
Disclosure of Information to Third Parties
The Atlantic Hotel does use the services of third parties, such as fulfillment houses,
email service providers and mail houses that process mail for The Atlantic Hotel, persons
authorized by you, as well as such entities and marketing companies that provide these
services for The Atlantic Hotel. These parties are contractually prohibited from using
personally identifiable information for any purpose other than for the purpose The Atlantic
Hotel specifies. We do provide non-personally identifiable information to certain service
providers for their use on an aggregated basis for the purpose of performing their contractual
obligations to us. We prohibit the sale or transfer of personally identifiable information to
entities outside of The Atlantic Hotel and our third party service providers for any
non-Atlantic Hotel use without your approval.
Cookies
Our Web site makes only limited use of “cookie” technology. “Cookies” are strings of text that
a Web site transmits to a user's computer. Cookies enable a website to keep track of a user's
preferences and activities relating to that website. Our Web site creates a temporary cookie for
each visit in order to facilitate your visit. Our cookies expire automatically after you leave our
Web site. These cookies transmit no information about you or your computer back to The Atlantic Hotel.
If you do not wish to receive these cookies, you may set your browser to reject the cookies (consult
the instructions for your particular browser on how to do this), although doing so may affect your
ability to perform certain transactions on our Web site.
Joining the Email Community and Opt-Out
It is our intention to only send you email communications that will be useful to you and that
you want to receive. At your sole choice, you may join the Email Community by providing your
name, postal and email address. We will periodically contact you via email and provide
information about The Atlantic Hotel special offers and promotions that may be of interest to
you. We use a third party e-mail service provider to send emails. This service provider is
prohibited from using your email address for any purpose other than to send The Atlantic Hotel
related email. If you do not wish to receive email with updates and information please unsubscribe
here. In addition, every time you receive an email about special offers or promotions you will be
provided the choice to opt-out of future emails.
Real Estate
The Atlantic Hotel is pleased to present luxury residence. In addition, we also offer fractional
ownership interests in a variety of resorts. If you are would like more information on these
offerings you will be requested to provide certain personally identifiable information such as name
and telephone number so that you may be contacted and provided the information you request. If you
decide to purchase either a residence or fractional ownership interest you will be provided a specific
disclosure around the personally identifiable information required to complete the transaction and
the uses and protection of that information.
Other Sites
The Atlantic Hotel is only responsible for the privacy statement and content of this Web site.
We are not responsible for the privacy practices or the use of cookies on Web sites that you have
accessed this Web site from and to the non-Atlantic Hotel Web sites that you may access from this
Web site.
Legal Issues
This is a United States Web site and is subject to laws of the United States and the State of Florida.
The Atlantic Hotel will disclose personally identifiable information without your permission when
required by law, or in good faith belief that such action is necessary to investigate or protect
against harmful activities to The Atlantic Hotel, guests, visitors, employees, or property
(including this site), or to others. As mentioned previously, laws related to personally identifiable
information vary by country.
Although The Atlantic Hotel does not share personally identifiable information with unrelated third parties
for their own direct marketing purposes, if you are a guest who resides in the State of California, you have
the right to request from The Atlantic Hotel a list of third parties with whom we shared personally identifiable
information about you for their own direct marketing purposes during the previous calendar year. If you would like
to request a written representation that we do not share personally identifiable information with unrelated
third parties for their own marketing purposes during the previous calendar year please send an email to
info@atlantichotelfl.com
send a letter to our office at the address listed at the beginning of this privacy statement.
AtlanticHotelFL.com Changes to Your Privacy Rights
In the future, we may need to change this privacy statement. All changes will be made here so that you will always
know what information we gather, how we might use that information and whether we will disclose it to anyone. This
statement was last updated on March 31, 2009. |
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