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Privacy Policy

The Atlantic Hotel & Spa has a strong commitment to providing excellent service to all of our customers and visitors of this website, including respecting your concerns about privacy. We understand that you may have questions about how this website collects and uses the information that you provide to us. We have prepared this statement (“Statement”) to inform you of the privacy principles that govern this website.

This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized the Statement by major processes and areas so that you can quickly link to the information of most interest to you. At The Atlantic Hotel & Spa, meeting your needs and expectations form the foundation of everything we do – including protecting your privacy. If, after reviewing this Statement, you have any privacy questions or concerns, please send an email to info@atlantichotelfl.com or send a letter to:

The Atlantic Hotel & Spa, 601 N. Fort Lauderdale Beach Boulevard, Fort Lauderdale, FL 33304

Browsing

Visitors who browse this website do so on an anonymous basis. We have not configured this website to collect any information from your computer without your input. This means that, unless you voluntarily and knowingly provide us with information, we will not know your identity, your e-mail address, or any other information identifiable to you.

Information We Collect and How We Use It

When we need to collect personally identifiable information from you to provide you with a particular service, we will ask you to voluntarily supply us with the information we need.  For example, if you would like to make a reservation at one of our hotels or purchase a gift certificate, we will ask you for information such as name, address, telephone number, e-mail address, credit card number and room preference to process your reservation. The personally identifiable information you provide to us for making a reservation is made available to the applicable hotel for the purpose of meeting your reservation request. We will use your e-mail address to send a confirmation and, if necessary, might use the other information to contact you for help in processing the reservation. We may also ask you to fill out an on-line customer survey, to obtain your suggestions or comments about our services, or for similar purposes. Providing this information is solely at your choice.

Securing the Transmission and Storage of Information

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and policies regarding protection and use of confidential information. When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) line provided you are using a SSL-enabled browser such as Microsoft Internet Explorer or Netscape Navigator. We also use SSL on other pages where you would enter personally identifiable information. This ensures that your information is encrypted as it travels over the Internet. This secure mode is enabled before any such information is transmitted from your computer. You will know you are in secure mode when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from “http” to “https.”

After information reaches The Atlantic Hotel & Spa, it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside. Because laws applicable to personal information vary by country, our hotels or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on this website is covered by this privacy statement is generally processed and stored in the United States.

Disclosure of Information to Third Parties

The Atlantic Hotel & Spa does use the services of third parties, such as fulfillment houses, e-mail service providers and mail houses that process mail for The Atlantic Hotel & Spa, persons authorized by you, as well as such entities and marketing companies that provide these services for The Atlantic Hotel & Spa. These parties are contractually prohibited from using personally identifiable information for any purpose other than for the purpose The Atlantic Hotel & Spa specifies. We do provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us. We prohibit the sale or transfer of personally identifiable information to entities outside of The Atlantic Hotel & Spa and our third party service providers for any non-Atlantic Hotel use without your approval.

Cookies

Our website makes only limited use of “cookie” technology. “Cookies” are strings of text that a website transmits to a user's computer. Cookies enable a website to keep track of a user's preferences and activities relating to that website. Our website creates a temporary cookie for each visit in order to facilitate your visit. Our cookies expire automatically after you leave our website. These cookies transmit no information about you or your computer back to The Atlantic Hotel & Spa. If you do not wish to receive these cookies, you may set your browser to reject the cookies (consult the instructions for your particular browser on how to do this), although doing so may affect your ability to perform certain transactions on our website.

Joining the E-mail Community and Opt-Out

It is our intention to only send you e-mail communications that will be useful to you and that you want to receive. At your sole choice, you may join the E-mail Community by providing your name, postal and e-mail address. We will periodically contact you via e-mail and provide information about The Atlantic Hotel & Spa's special offers and promotions that may be of interest to you. We use a third party e-mail service provider to send e-mails. This service provider is prohibited from using your e-mail address for any purpose other than to send The Atlantic Hotel & Spa's related e-mail. If you do not wish to receive e-mail with updates and information please unsubscribe here. In addition, every time you receive an e-mail about special offers or promotions you will be provided the choice to opt-out of future e-mails.

Real Estate

The Atlantic Hotel & Spa is pleased to present luxury residences. If you would like additional information on these offerings, you will be requested to provide certain personally identifiable information, such as name and telephone number, so that you may be contacted and provided the information you request. If you decide to purchase either a residence or fractional ownership interest, you will be provided a specific disclosure around the personally identifiable information required to complete the transaction and the uses and protection of that information.

Other Sites

The Atlantic Hotel & Spa is only responsible for the privacy statement and content of this website. We are not responsible for the privacy practices or the use of cookies on websites that you have accessed this website from and to the non-Atlantic Hotel websites that you may access from this website.

Legal Issues

This is a United States website and is subject to laws of the United States and the State of Florida. The Atlantic Hotel & Spa will disclose personally identifiable information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to The Atlantic Hotel & Spa, guests, visitors, employees, or property (including this site), or to others. As mentioned previously, laws related to personally identifiable information vary by country. Although The Atlantic Hotel & Spa does not share personally identifiable information with unrelated third parties for their own direct marketing purposes, if you are a guest who resides in the State of California, you have the right to request from The Atlantic Hotel & Spa a list of third parties with whom we shared personally identifiable information about you for their own direct marketing purposes during the previous calendar year. If you would like to request a written representation that we do not share personally identifiable information with unrelated third parties for their own marketing purposes during the previous calendar year, please send an e-mail to info@atlantichotelfl.com or send a letter to our office at the address listed at the beginning of this privacy statement.

Changes to Your Privacy Rights

In the future, we may need to change this privacy statement. All changes will be made here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. This statement was last updated on March 31, 2009.